Post by account_disabled on Dec 20, 2023 1:18:18 GMT -5
After 2 hours of discussion, the project is validated with its budget. By the time I get back to the office, the NDA and the items to return to the purchasing department to create my supplier account are already in my mailbox. The context of the project Our main contact is the manager of one of the group's innovation centers. The challenge he shares with us is the following: among the options considered for launching new services to help limit the inevitable erosion of their business, which is the most relevant, particularly from a digital point of view? The group has numerous internal resources but no one is able to validate (beyond an impression) which solution is the most relevant and most likely to create value (from the perspective of online performance.
Our approach to responding: data driven marketing For several years, Data Driven Marketing has Email Data been the main expertise around which I have developed my activity. I am working on this topic with various technical partners. They have been the same since the beginning. We have an approach, a precise, rigorous methodology. Working with the same team of partners makes it possible to capitalize on what already exists, to improve the process, to strengthen expertise with each new client or project (each case is truly unique). Data Driven Marketing Since I discovered this approach, it has fascinated me. I am each time amazed by the power and relevance that data can bring. What may seem surprising is that online data allows us to better understand what is happening online but also very often allows us to better understand a market IRL (In Real Life).
Data Driven Marketing is the use of customer data to develop personalized marketing campaigns to reach an audience more effectively. To do this, there are a plethora of solutions, all very powerful and against which I cannot fight. Our specialization is somewhat different. We do not collect data from customers but rather from non-customers, market data. The data we seek and analyze will allow: To better understand how a market works. To understand what the real needs of the targets are. To detect “blue ocean” niches, that is to say market segments where demand is high and competition is fairly low. For the moment, in all the cases processed, we have systematically found this type of niche, regardless of the sector. Even in industries that are a priori very competitive such as insurance, financial products, automobiles, real estate, training, telecoms.
Our approach to responding: data driven marketing For several years, Data Driven Marketing has Email Data been the main expertise around which I have developed my activity. I am working on this topic with various technical partners. They have been the same since the beginning. We have an approach, a precise, rigorous methodology. Working with the same team of partners makes it possible to capitalize on what already exists, to improve the process, to strengthen expertise with each new client or project (each case is truly unique). Data Driven Marketing Since I discovered this approach, it has fascinated me. I am each time amazed by the power and relevance that data can bring. What may seem surprising is that online data allows us to better understand what is happening online but also very often allows us to better understand a market IRL (In Real Life).
Data Driven Marketing is the use of customer data to develop personalized marketing campaigns to reach an audience more effectively. To do this, there are a plethora of solutions, all very powerful and against which I cannot fight. Our specialization is somewhat different. We do not collect data from customers but rather from non-customers, market data. The data we seek and analyze will allow: To better understand how a market works. To understand what the real needs of the targets are. To detect “blue ocean” niches, that is to say market segments where demand is high and competition is fairly low. For the moment, in all the cases processed, we have systematically found this type of niche, regardless of the sector. Even in industries that are a priori very competitive such as insurance, financial products, automobiles, real estate, training, telecoms.