Post by account_disabled on Feb 24, 2024 5:12:43 GMT -5
After my three-year studies in economics, I specialized in marketing and corporate communication; then I entered the world of work with digital marketing and became familiar with copy, social channels, advertising campaigns.This is to say that from that moment on they often ask me: but what exactly do you do?. Starting from the family, my grandmother used to tell me: “Erika, today I met Maria. She asked me about your work but I never know how to explain it… So what is it that you do?” and I in response, pointing to the television: “Grandma, do you see that advertisement? That's more or less what I do." And thank goodness no one heard me. I was looking for a way to explain my work in a few simple words, which is difficult for older generations and beyond to understand.
This brief familiar parenthesis is to say that America Mobile Number List marketing and advertising may seem synonymous, but this is not really the case . Let's see why. Marketing: one term, many definitions To explain what marketing is, let's ask some gurus. According to Philip Kotler “Marketing is about identifying and satisfying human and social needs. Social process through which individuals and groups obtain what they need through the creation, provision and exchange of valuable products and services”. Perhaps a convoluted and complex explanation. Personally I prefer concreteness, which is why I report the definition of marketing according to Seth Godin "Marketing is the generous act of helping people solve a problem". I could go on and on because marketing is full of definitions! I leafed through books and books on marketing and I got my own idea of what it is: a bridge that connects company and public to make them communicate successfully .
This is how companies establish a relationship with customers, understand their needs and satisfy them. The 4 Ps of marketing Marketing is based on the main elements, the "4 Ps", famous for those like me who have opened some Marketing booksWhich ones are they? Product The first P consists in the study and creation of the product, which can be a tangible good or a service . With marketing you understand the needs and requests of customers and then shape the product or service offered. Place The second P tells us that the product must be available in places where the consumer can access it without too much effort. Marketing helps to choose the best distribution channel to reach the end customer. Price The third P is the price which, in addition to representing the economic value of an asset, is the source for determining the company's profitability . Through prices the company can estimate its success or failure.
This brief familiar parenthesis is to say that America Mobile Number List marketing and advertising may seem synonymous, but this is not really the case . Let's see why. Marketing: one term, many definitions To explain what marketing is, let's ask some gurus. According to Philip Kotler “Marketing is about identifying and satisfying human and social needs. Social process through which individuals and groups obtain what they need through the creation, provision and exchange of valuable products and services”. Perhaps a convoluted and complex explanation. Personally I prefer concreteness, which is why I report the definition of marketing according to Seth Godin "Marketing is the generous act of helping people solve a problem". I could go on and on because marketing is full of definitions! I leafed through books and books on marketing and I got my own idea of what it is: a bridge that connects company and public to make them communicate successfully .
This is how companies establish a relationship with customers, understand their needs and satisfy them. The 4 Ps of marketing Marketing is based on the main elements, the "4 Ps", famous for those like me who have opened some Marketing booksWhich ones are they? Product The first P consists in the study and creation of the product, which can be a tangible good or a service . With marketing you understand the needs and requests of customers and then shape the product or service offered. Place The second P tells us that the product must be available in places where the consumer can access it without too much effort. Marketing helps to choose the best distribution channel to reach the end customer. Price The third P is the price which, in addition to representing the economic value of an asset, is the source for determining the company's profitability . Through prices the company can estimate its success or failure.